Compelling Advantage (CA3)

You have a competitive advantage, you know what it is worth to your market, and you know that they need it.

But do they know they need it? Will they listen, through all the noise? Will your advantage sound like an irrefusable offer?

Description

You have a competitive advantage, you know what it is worth to your market, and you know that they need it.

But do they know they need it? Will they listen, through all the noise? Will your advantage sound like an irrefusable offer?

Well, it can now! Your advantage is now turned into an exceptional, compelling offer. One that you and your people will be supremely confident to present, whether in an ‘elevator pitch’ or creating some promotional content, advertising or otherwise describing your offer to anyone.

It is more than just being different; your Customer, Client, everyone expects you to make a difference.

It is more than ‘putting lipstick on the pig’ or polishing up your offer.

It is about sounding and acting critical (and authentic) to your market, standing out for the right reasons, and making everyone understand precisely why they should engage with you rather than any other option.

You will sizzle!

Who is this for?

  • Board level or Senior Management, business Owners, and funded stat-ups
  • Product, Advertising, Brand, Marketing, or Sales Managers and Executives
  • Those with business development, revenue, and profit responsibilities
  • SMEs – whatever the size, resources, or funds, you can compete and succeed!

What will I learn?

How to:

  • Validate your (new or existing) competitive advantage
  • Work up how much value this advantage is to your market
  • Discover what simple changes are necessary to bolster and maximise your advantage
  • Identify what major components – the building blocks – are for your advantage, so you can focus on them
  • Reduce uncertainty, gain buy-in, and get ready to compile your new, enhanced offer around your advantage
  • Work out and work up, a better price to charge, and what value you truly provide to your market
  • Increase and maximise your profile, level of engagement, and impact
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