Organisations struggle to find, create, or develop a meaningful competitive advantage.
The quest is to really stand out, to become not just interesting to your market but to be critical is a constant fight.
Not anymore – a robust, powerful competitive advantage course is only one day away!
Description
Your competitive advantage – or ‘unique selling point’ – can be easily, and quickly, crafted.
It is a wonderful feeling to drill down to your best advantage, one that isn’t just a tactical desperate tweak, but a meaningful, valuable, and valued, differentiator.
To change your price, or promotion gives you 2 days of an advantage; a tweak with your product or service features, two months. But if you uncover and unblock a major problem and solve it, something meaningful for your customer and market, this can give you up to two years of an edge.
Who is this for?
- Board level or senior management, business owners, and funded start-ups
- All managers and directors with business development, revenue, and profit responsibilities
- SMEs – whatever the size, resources, or funds, you can compete and succeed!
What will I learn?
How to:
- Find that singular, best, and confident competitive advantage – that best aligns with your objectives and values, and real needs
- Realise that your advantage is rarely, if ever, where or what you think it is, yet you can uncover one that is hard to copy and is almost wholly within your control
- Discover what is preventing you realising your true competitive potential and how you could, and can, set your organisation apart from others
- Finally, shake off all those bewildering options for change, to make a singular improvement that matters – reducing stress, costs, wasted time, so you know your effort is focused on what will work
- Set yourself on a path to ongoing improvement
- Create an advantage that is long-lasting – up to two years of an advantage is possible!
- … and this can lead to you defining, along with your customer or client, your own market!
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