This is an interactive, online course designed to help participants understand how working with Agents and Distributors can help grow their business overseas.
It will explore the different aspects of the legal relationship between the principal and the appointed partner, the cost implications to the business, along with guidance on how to successfully approach the selection, appointment and management process.
Description
This program will explore the different aspects of the legal relationship between the principal and the partner, the cost implications to the business, along with guidance on how to approach the selection, appointment and management process.
Helping companies to understand the practical and legal implications of working with agents and distributors in comparison with alternative market entry options. This workshop prepares companies for the development of an appropriate export strategy for their target market.
This interactive online half-day workshop combines theory and practice.
We use company examples to illustrate how the techniques presented have been applied in real case studies.
- Overview of options for routes to market
- Difference between agents and distributors
- Legal and market considerations
- Contracts – key elements to include in agency and distributor agreements
- How to select a good agent / distributor and pitfalls to avoid
- Ways to manage your overseas partner and keep them motivated
- Where to find help
