This workshop takes your USP or competitive advantage, and ensures it aligns with your market, thereby maximising its value to customers or clients – and to you.
Its more than realising profit – it is about consistently providing value, at your best price…
Description
It is the hardest issues in business, not only to create value, but to ensure that your product or service truly aligns with needs and wants in your market, and you command a ‘fair price’. You know that the closer you get to these real needs and wants, the easier it is to attract and keep customers and clients.
It is also easier to work up a price if you know the true value that you provide.
This workshop draws a firm connection between your competitive advantage, what it needs to secure, develop, and support it, and ensures you give and get the most value from delivery.
You quickly develop your proposition as a Story – your brand, your purposeful differentiator – and a simple and effective means to confidently project it all to any stakeholders.
Who is this for?
- Board level or senior management, business owners, and funded start-ups
- Product, marketing, or sales managers and executives
- Those with business development, revenue, and profit responsibilities
- SMEs – whatever the size, resources, or funds, you can compete and succeed!
What will I learn?
How to:
- Validate your (new or existing) competitive advantage
- Work up how much value this advantage is to your market
- Discover what simple changes are necessary to bolster and maximise your advantage
- Identify what major components – the building blocks – are for your advantage, so you can focus on them
- Reduce uncertainty, gain buy-in, and get ready to compile your new, enhanced offer around your advantage
- Work out and work up, a better price to charge, and be confident about it, as you have now maximised what value you truly provide to your market
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